Now accepting early access

Your business photos.
On Instagram. Every day.
Automatically.

Postman connects to your Google Drive, writes scroll-stopping captions with engagement hooks, and posts to Instagram daily — while you run your business.

Here's how simple it is: Drop photos in a Google Drive folder → get an email with 3 unique post options (each with a different creative angle) → tap to approve → Postman posts it for you. That's it.

Start Free Trial — It's Free See real examples
10+ hrs saved per week
$10/mo vs $2,000+ for an agency
1 post published daily, automatically
5 min setup, no tech skills needed
What is Postman?

The Instagram manager that never sleeps.

Postman is a done-for-you Instagram automation service for small businesses. You provide the photos — we handle captions, hashtags, engagement hooks, and posting.

No app to learn. No agency to manage. No captions to write. Every post gets a unique creative angle — storytelling, humor, behind-the-scenes, educational tips — so your feed never feels repetitive.

Perfect for: Bakeries, cafes, restaurants, retail shops, salons, fitness studios, and any small business that takes product photos but struggles to post consistently.
1

You upload photos to Google Drive

Batch upload weekly or monthly — whenever is convenient

↓
2

AI writes 3 unique post options

Each option uses a different creative angle — with engagement hooks and sensory language

↓
3

You get an email — pick your favourite

One tap from your phone. Takes 10 seconds.

↓
4

Posted to Instagram automatically

1 post per day. Consistent presence, zero effort.

Real Examples

This is what Postman creates.

Real customer photos, AI-generated captions — each using a different creative angle. Storytelling, humor, sensory language, community questions, and more. Never the same tone twice.

Example post 1
Storytelling

The 4am alarm. The cold kitchen. The first batch that makes it all worth it.

Example post 2
Humor

"I'll just get one thing." — A lie we've heard 4,000 times this year.

Example post 3
Sensory

Cinnamon, brown butter, and a reason to get out of bed this morning.

Example post 4
Educational

Fun fact: the secret to a perfect crust is patience. We let ours rest for 24 hours.

Example post 5
Community

What's the one bakery smell that gets you every time? Tell us below. 👇

Example post 6
Aspirational

Imagine: Saturday morning, fresh coffee, and a box of these waiting on the counter.

Step by Step

Exactly how it works

From photo upload to Instagram post — here's every step of the process in detail.

Step 01

Upload photos to Google Drive

You get a dedicated Google Drive folder. Drop in your product photos whenever you like — upload 30 at once and Postman will drip them out one per day for a month. No schedule to manage.

Instagram Posts / Your Business
IMG_1045.jpg Posted Jan 12
IMG_1046.jpg Posted Jan 13
IMG_1047.jpg Processing today...
IMG_1048.jpg Queued Jan 15
Step 02

Receive your daily email

Every day you get an email with 3 post variations for that day's photo — each with a different creative angle (storytelling, humor, educational, behind-the-scenes, and more). You see both the image overlay text and the full Instagram caption with engagement hooks. Pick the one that feels most you — one tap, from your phone.

Choose your post for today — Hanna Banana
From: posts@thispostman.com · Today, 8:00 AM

Pick your favourite option for today's post:

Option 1
Option 2
Option 3
Step 03

Goes live on Instagram

Once approved, your post publishes automatically. The image overlay, the full caption with hooks and CTAs, the hashtags — all crafted to drive saves, shares, and comments. You can also download and post manually if you prefer.

HB
hannabananabaked
Just now
Posted
hannabananabaked That crack when you break through the top? That's how you know it's fresh.

Tag someone who always says "just one more." We see you. 🍪
❤️ 47 likes
💬 8 comments
Your Dashboard

Full visibility. Total control.

Your Postman dashboard shows your post queue, approval history, and Instagram performance — all in one place. Manage everything from your browser.

www.thispostman.com/dashboard
Dashboard
Upload Photos
Approvals
Instagram
Settings
Good morning, Hanna 👋
Posts Published
24 this month
Queue Remaining
18 photos
Pending Approval
1 today
Post Queue
IMG_9027 — Chocolate chip cookies
Today · Awaiting your approval
Pending
IMG_9026 — Lattice pie
Tomorrow · Processing
Approved
IMG_9025 — Banana bread
Jan 13 · Posted successfully
Posted

Small businesses love Postman.

★★★★★

"I used to spend Sunday evenings planning my Instagram for the week. Now I upload 30 photos once a month and forget about it. My engagement has actually gone up."

SL
Sarah L.
Bloom Bakery, Austin TX
★★★★★

"As a one-woman business I can't afford a social media manager. Postman is the next best thing — it actually understands my brand and writes captions I'd write myself."

MK
Maria K.
The Little Coffee House, Portland
★★★★★

"Setup took 10 minutes. The approval emails are so easy — I just tap my favourite on my phone while I'm having my morning coffee. Worth every penny of the $10."

JT
James T.
Oakwood Fitness, Chicago
Pricing

One price.
No surprises.

Everything included. No tiers, no add-ons. Just consistent Instagram presence for less than the cost of a single boosted post.

Social media agency $1,500–$5,000/mo
Freelance manager $800–$2,000/mo
Hiring in-house $3,000+/mo
Postman $10/mo
$10/mo

Free trial available · Cancel any time · No contracts

  • Unlimited photo & video uploads via Google Drive
  • Daily AI captions — 3 unique creative angles per post
  • Engagement hooks, CTAs, and hashtag strategy
  • Smart text overlay on every image
  • Industry-specific content (bakery, salon, fitness, and more)
  • Email approval workflow — approve from your phone
  • Automatic Instagram publishing
  • Full dashboard access
Start Free Trial
Get Started

Start your free trial today.

No credit card required. We'll set everything up for you on a quick 15-minute call.

No credit card · Cancel any time · Setup call included